GEN - The Global Executive Network creates a new Executive Dinner: "Predictive Marketing, Social Marketing & Analytics"

The best way to predict the future is to invent it

Wilmington, DE (prHWY.com) July 18, 2012 - [Wilmington, USA, July 5, 2012] GEN - The Global Executive Network, an International provider of high-quality Executive Dinners, has introduced a new event for senior business professionals regarding Predictive Marketing: "Predictive Marketing, Social Marketing & Analytics". At these dinners, attending executives can hear from business experts how leading companies deal with the current market challenges and engage in high-level networking. The moderated events provide an exclusive platform and intimate atmosphere in which to share ideas, experiences and best practices with peers. Hosted in first-class locations, the events will start on August 21st in Sao Paulo, followed by major cities throughout the United States.



Predictive Marketing, Social Marketing & Analytics

When it comes to personalization, most digital marketers want to provide site visitors and customers with personalized experiences, but knowing which tactics and technologies to deploy - and how to yield the desired results - remains their biggest challenge.

At this new GEN Executive Dinner, participating executives can discuss, with other senior marketers, how to leverage on data-driven personalization strategies and how to optimize personalization efforts against their KPIs.

Topics discussed at these dinners:

* How to strengthen connections with influencers, prospects, and customers through personalized experiences that will build brand and drive demand?
* How to leverage on data-driven personalization strategies and how to optimize personalization efforts against your KPIs?
* How to move from the "old" model based on media buy and CTR to a predictive marketing along different channels that also integrates mobile and social thru data-driven analytics?
* We as individuals share digital signals. How companies may capture those signals and transform them into personalized, scalable and measurable web experiences?

This Executive Dinner is of particular interest to Chiefs of Marketing, Marketing Directors responsible for Digital Marketing/Social Media, Marketing VPs, as well as Chiefs of Information Technology. Further information including details of venues and dates, is available:

http://www.theglobalexecutivenetwork.com/index_br.php?nav=dinner&con=predictivemarketing

"In today's highly competitive economy, where the landscape is constantly shifting, making accurate predictions and responding accordingly to customer demands are more important than ever. Educated guesswork and traditional marketing metrics are not enough. These series of dinners have been created so that attendees can benefit from the opportunity to their business networks and discuss with peers what challenges they face", says Martina Obregon, member of the Professional Council of GEN - The Global Executive Network.

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About GEN - The Global Executive Network


GEN - The Global Executive Network is an international provider of high‐quality Executive Dinners for business professionals, covering current trends for industry‐focused and management‐related topics. The company is headquartered in Wilmington, DE, in the US and has achieved an excellent reputation as one of the leading global event providers. Each year, more than 10,000 senior management guests from large corporations and medium‐sized companies participate in GEN events. More than 1,000 events covering over 50 different subjects are offered every year.
Events are delivered in the US, Canada, South America, Australia, the United Kingdom, France, Germany, Spain, Portugal, Switzerland, Austria, Belgium, Holland, Luxembourg, Sweden, Denmark, Norway, Finland, the Czech Republic, Hungary, Poland, Latvia, Lithuania, Estonia, Russia, Bulgaria, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, the Philippines, India, and Indonesia as well as South Africa, Egypt, Turkey, the United Arab Emirates, Sudan, Algeria, Morocco, Iran, Iraq, Saudi Arabia, Yemen, Syria, Israel, Jordan, Lebanon, the Palestinian Territories, Kuwait, Oman, Qatar and Bahrain.

Further information
GEN - The Global Executive Network: http://www.theglobalexecutivenetwork.com
The Professional Council:
http://www.theglobalexecutivenetwork.com/index_de.php?nav=main&con=prof/council

Tag Words: united states, predictive marketing, sao paulo

Categories: Marketing

Press Release Contact
GEN - The Global Executive Network
World Trade Center Delaware
702 N. West Street, Suite 101
Wilmington, DE 19801, USA

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