Innovative Marketing during economic downturn

A suitable award for merging utility with creativity

Innovative Marketing, FL (prHWY.com) July 25, 2012 - MANCHESTER ROAD, ST LOUIS, MISSOURI - The current state of affairs of the economy and supply of money would be a source of consternation to many a business person, more so for the small business owner who relies on day to day progress. But for a business which can bail itself out by thinking out of the box, as Kirkwood Knittery has, there is much to gain even in the low period. To the creative minds at this place, awards are not long in coming, as has been proved by the token that came to Kirkwood Knittery in the form of the TNNA Needlearts Business Innovation Award 2012. Under the heading of Remark(et)able LYS, it won the Yarn Retailer Winner title and some handsome prizes, beating 10 finalists.

The institution which sponsors the TNNA Needlearts Business Innovation Award is one established to recognize and bring out creativity, however small a business may be. It is particularly respectful of those who eke out a living when there is crunch for money, energy and resources. By making known the fact that a business or individual has been able to come up with a solution to a pressing situation using lateral thinking, the foundation encourages other set-ups to think on similar creative lines and handle their problems independently.

The whole point of bringing recognition to a deed well done is that it can be a proud paragon of creativity that is not merely nice to look at but also useful. For a solution to work out well for an end-user, it has to be efficient in input and output (should not drain the resources of the business needlessly), suitably convenient and user-friendly and fit with the times and needs. It then has to have the right marketing to make it known and this where the TNNA Needlearts Business Innovation Award pitches in and brings to light the innovation.

Kirkwood Knittery meets all these requirements as it takes low staff time for finding threads, even as there are hundreds of shades of threads and fibers available. Customers are encouraged to buy more, with the enticing display beckoning to them from exclusive alcoves. It fits right in with the needs of stitchers who are looking for fresh merchandise. The store is Wi-Fi enabled, with designers, charts and award-winning online designs ready to be compared with in a few clicks. All those who have used the store have reported satisfaction and the charming effect produced has increased the sale of yarns. Kirkwood Knittery has thus shown tangible increase in footfalls and profits. It uses the SEO and social media aspects amply to support this surge and is set to scale new heights.

Check out more information on Kirkwood Knittery's website at http://www.kirkwoodknittery.com/ or reach them at 314-822-7222. One can even check out the latest pictures in the gallery before placing orders.

Media Contact:
314-822-7222
http://www.kirkwoodknittery.com/

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