How to Choose an Expert SEO Company to Support Your Business

The right SEO Company will not take on your campaign unless they are fully confident that the optimization will produce a positive ROI, so avoid companies who leave out something as critical as a cost/benefit analysis

London, AK (prHWY.com) July 30, 2012 - The best of the best SEO companies know what they are worth, they're in demand, and they charge a pretty penny for their service. But that's not to say you can't get quality SEO services for a more affordable price. Investing in SEO services is just that, an investment-but it should not cause serious financial hardships for you or your business. The right SEO Company will not take on your campaign unless they are fully confident that the optimization will produce a positive ROI, so avoid companies who leave out something as critical as a cost/benefit analysis. On the other hand, steer clear of SEO companies offering bargain priced services. As with anything, you get what you pay for and you really don't want to go cheap on SEO.

Customized solution for your business needs

The last thing you want to end up with is an SEO company who takes a cookie-cutter approach of optimization for every project. The needs of your business are unique, so the company needs to have a customized plan that fits your business. Their strategies should be innovative and integrate third party techniques such as social media, and usability. It's okay if you don't understand all the technicalities of optimization, but another important factor is for the SEO company to be able to clearly explain their strategies in a way you understand. That means not using technical terms with no an explanation or concern about whether or not you are following.

Track record of success

Unfortunately there are a lot of so-called "SEO experts" out there who really have very little experience. Expertise comes after many years of experience in the same field, so finding out how long the company has been in operation will tell you a lot about how well developed and effective their strategies are. Ask to see case studies on clients they have achieved top ranking for and always ask how this project differed or was similar to yours. No matter how big or small your budget, you should only consider companies with a distinguished track record of success. If they don't have any true success stories or case studies, don't be afraid to move on.

The bottom line

A quality SEO company will provide examples of past success stories, they will be able to explain their optimization strategies in a way you understand, and they will have a customized approach for your company needs. With studies showing that 85% of Internet traffic begins with a search, it's important that you choose the SEO company you trust for optimizing your website to be more SEO- and user-friendly. When properly implemented, your SEO efforts of increasing traffic and boosting brand awareness will positively benefit your bottom line.

As Director of SEO Consulting and Social at SEO Inc., John E Lincoln is a consultant for a variety of notable online businesses, including companies such as Jacuzzi, the Sheraton Hotel, 1800Dentist, BTO Sports, the Grocery Game, Oxi Fresh, TACORI and more. During his career, Lincoln has authored hundreds of blogs and articles, taken multiple websites to the number one position in Google, built social media communities by hundreds of thousands of members, and secured press coverage for clients in major media outlets including Tech Crunch, New York Times and CNN. Learn more about why you should choose SEO Inc. as your SEO company.


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Where to find us:
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