Mobile app downloads will reach 36 billion mark in 2012

There is a great surge in the download numbers for mobile applications. This increasing number of downloads indicate the shift in the smart phone user preferences.

Hicksville, NY (prHWY.com) August 3, 2012 - There was never a better time to convert your app ideas into fully functional applications. 2012 will see 36 billion downloads for mobile apps, increased by 6% compared to 2011. An average mobile user will download about 37 native apps in 2012 compared to 35 in 2011. With so many new smart phones coming in the market and various platforms to create apps, the future is looking very bright.

A new report from Juniper Report states that mobile app downloads will reach 66 billion per year by 2016 , seeing a whopping 200% increase form the current date. More than 80% of these apps and games will be free to download. They will earn from the in-app purchases and downloadable virtual goods. This kind of apps are called fremium apps, combination of free and premium. Many of the publishers are following this trend. It allows users to get a taste of the app and once they like it they buy it for the premium features available in the full version.

Canalys predicts that total revenue from app downloads, in-app purchase and subscriptions will be $36.7 billion in 2015. People want convenience and on-demand services. More and more companies are now realizing the importance of 24*7 presence in the consumer's life. Because of that they are now coming up with the mobile version of their services. It allows them to create easy touch points where the consumers can stay in contact with the brand.

"Manufacturing companies are coming up with different types of devices to address different needs of the consumers. 10 '' tablets, 7'' mini tablets, our regular smart-phones, all cater to different set of people. All of these devices come with their own set of 3rd party applications. So there is a huge requirement of quality apps to serve the market", says Mr. Jayneel, Managing Director at OpenXcell Technolabs. OpenXcell is an IT development company, specializing in the field of mobile app development. They have successfully deployed 300+ applications.

OpenXcell Technolabs is top notch mobile app Development Company. The company holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app development centre located in India.

Openxcell Technolabs is a trusted mobile app development company and has created a talented team of mobile app developers.

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Tag Words: development, mobile, application

Categories: Technology

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