Family-Friendly Shopping Site Adds New Consultants

The Eisenbergs are excited to bring their expertise to Lela. Lela helps parents and families find their ideal products by selecting items based on what's important to the individual.

New York, NY (prHWY.com) August 25, 2012 - New York, NY, August 25, 2012 -- Lela.com is a fun, personalized way to shop for family-friendly products. The Lela product database contains all the baby gear essentials: strollers, cribs, car seats, carriers, baby monitors, as well as family-friendly items like good cameras . Lela's website also offers tools that help families determine which is the best TV for them Lela's talented team of experts is happy to welcome Bryan and Jeffrey Eisenberg as marketing and usability consultants.

Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010. Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with native fluency and has transacted business in 26 countries.

The Eisenbergs are excited to bring their expertise to Lela. Lela helps parents and families find their ideal products by selecting items based on what's important to the individual. The Lela Compatibility Quiz gets to know the shopper on multiple levels--personal style, values, and even dreams and imagination. Lela then uses the results to apply personal Product Ratings to every item on the site, letting the shopper know Lela's top picks that match their needs and personality.

It is Lela's mission to serve moms and parents. Lela loves celebrating all kinds of moms by offering products that suit every taste, from outdoorsy hiker to fashion-forward businesswoman. Instead of reading hundreds of stroller reviews, a parent can be presented with stroller ratings that are personalized for their needs. This saves time surfing through confusing websites and reading hundreds of , and leaves Mom with more time to spend with her family. Lela helps every shopper Choose Happy.

About LELA:
Lela (www.lela.com) is an online shopping assistant that helps match parents to family-friendly products using unique and intuitive technology. Lela's Compatibility Quiz analyzes shoppers on multiple levels--their style, values, dreams, and imagination--and uses these qualities to select products for each individual. This makes for product recommendations that are truly meaningful, not simply based on ratings or reviews. For parents looking for something specific, Lela also offers a lifestyle-based search feature that allow parents to find baby gear for their distinctive needs. Lela cuts through the clutter and confusion of the over-saturated baby product market so parents can spend less time shopping and more time being parents.

Contact:
Joseph McElroy
Lela
675 Third Avenue(42nd St)
Suite 2200, NYC
New York, NY 10017
888-647-5783
techsupport@corporatepa.com
http://www.lela.com

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Tag Words: family, market, product, shopping, lela

Categories: Consumer

Press Release Contact
675 Third Avenue(42nd St)
Suite 2200, NYC
New York, NY 10017
888-647-5783

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