What I Wish I Knew What we have learned about trade shows

We have seen our share of trade shows. Bring veterans in the field, we are happy to share our top 5 trade show lessons.

New York, NY (prHWY.com) August 27, 2012 - We have seen our share of trade shows. Bring veterans in the field, we are happy to share our top 5 trade show lessons. Knowing these trade secrets will ensure that you are better equipped to make decisions about what shows to attend and how to attend them.
1.  It takes more then just attending. Just because you paid to rent a 10 x 10 space for a few days, you don't necessarily walk away with leads and sales from the show's attendees. You've actually only paid for access to this group of show-goers.  Take the time to do your part and establish good marketing concepts and train qualified booth attendants. The biggest piece of the puzzle is to design a booth that will draw people in, so that you get the full effect of your marketing efforts.
2.  Trade shows are hard work.  Trade shows cram several days of work into a 24-48 hour time span. There are plenty of stressful moments before, during and especially after the show.  With so many balls in the air, make sure to work with vendors that you can depend on. 
3.  Shows change over time. Each show you exhibit at it chosen for a reason, but over time shows change. Many times a show will become stale and the attendance will drop off. Other times a show becomes so popular that the floor will become flooded with vendors who do exactly the same product or service you are offering. Other times you exhibit to break into a new market and after your presence in the area is known it may be time to move to another area. There are many factors that contribute to the success of a show and after a few years your needs and the show style may transform.
4.  You will blow your trade show budget if you don't plan well. Your budget was likely set with the best-case scenario for your trade show expenses, without room to pay for late fees and rush charges.  This is a prime reason to quickly master the show agenda.  The upside is that after several shows you learn what you need to order and what items you can skip.
5.  One the show ends, your booth is in the line of fire. It is always a race to the finish for staff to get out of the exhibit hall and back home to their lives. With all the chaos of exhibitors packing up and the show decorator breaking down the equipment, things are easily broken and misplaced. I suggest that you be prepared for the closing bell by removing all of your items from the drapery and table top as soon as possible. Always invest in high quality, durable items that will hold up to packing and travel. 
Gathering the information and items above early in your trade show planning process will help ensure the long term success of your event. Knowing this information will help lower costs, reduce frustration, and keep you organized. If you have questions about an upcoming trade show or convention, contact the experts at Total Events, the leader is Convention Expo services! Visit our website at www.conventionexposervices.com.

Contact: Megan Barkevich
Cell: 518-813-1452
Convention Expo Services,
4021 State Street
Niskayuna, NY 12304
Phone: 518-383-8602
Fax: (518) 383-8603
E-Mail: info@totaleventsny.com


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Tag Words: trade shows

Categories: Event

Press Release Contact
Contact: Megan Barkevich
Cell: 518-813-1452
Convention Expo Services,
4021 State Street
Niskayuna, NY 12304
Phone: 518-383-8602
Fax: (518) 383-8603
E-Mail: info@totaleventsny.com

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