Future Lies in Text Marketing for Restaurants

Before you jump into learning about the latest app to apply to your restaurant marketing campaign, take a step back and start with the basics. Text message marketing is established, strong, and simple.

San Diego, CA (prHWY.com) September 4, 2012 - The future of promotion for restaurants lies in text marketing. I know what you're probably wondering, what about everything I keep reading about text message marketing not having a solid place in the future? Well, rest assured, this is only the beginning. People worry that SMS is on its way out, however the opposite is true. If this method of communication were to fade away - it would have by now. Instead, it's more popular than ever, and there are multiple new directions and possibilities branching out every day! Mobile apps, display advertising, and geo-location services are just a few new technologies, which are rooted within SMS. It's safe to say text message marketing isn't going anywhere.

Before you jump into learning about the latest app to apply to your restaurant marketing campaign, take a step back and start with the basics. Text message marketing is established, strong, and simple. This technology is considered to be universal, as practically any phone out there can send and receive text messages. In fact, text messaging is a service that comes standard with most cell phone plans! Smartphones are great, however they aren't necessary for this type of marketing - and this is a good thing. It is not in a restaurant's best interest to eliminate a population of marketable customers, simply because they don't own a Smartphone.

Restaurants are in the lead for being the fastest growing industry using mobile marketing these last few years, so if you aren't applying SMS to your marketing plan, you can be sure your competitors are. Restaurants are a great fit for this style of marketing, as they can build a database of customers, and market directly to them. This direct approach is highly successful. Not only for nabbing new customers, but establishing loyal repeat business as well. Think about it. Say you are wondering where to take your mother-in-law to dinner - she is visiting from out of town. You are considering the steak house you tried last month, but you may want to take her to that new trendy sushi restaurant. Suddenly your phone buzzes, you look down to read an incoming text: "Joe's Steak House announces Farm Fresh New York Strip Steak on special this weekend only - 2 entrees for the price of one!" There you go. Your decision has been made.

Restaurants took a major hit during the recession, it is harder than ever before to stay afloat and keep people dining out. Advertising budgets are close to non-existent. It is a natural progression for a restaurant to move in the direction of text marketing, because the costs are so minimal, especially compared to TV ads, radio announcements and newspaper coupons - which are often ignored. The results in text marketing restaurants are powerful, and any concept of recession will be left in the dust.

Visit: http://www.socialfuse.com/industries/restaurants/

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Tag Words: text estaurants

Categories: Marketing

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