Panelists Find Oscar Telecast on ABC More Enjoyable with AppCast Mobile Applications

This press release is to inform the readers that they can avail benefits of Real Time Mobile Interactive Services,Mobile Voting and Mobile Applications at www.lumimobile.com

New York, NY (prHWY.com) March 2, 2011 - ABC, in partnership with the market research company Ipsos, and mobile technology company Lumi Mobile, conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.

"We took the idea of our digital Oscar 'backstage pass' and applied it to research. Instead of going behind the velvet rope, we went in front of the living room couch to listen and interact with viewers in real time as they responded to the show," said Charles Kennedy, SVP, ABC Research.

Using a combination of chat, polls, trivia and open-ended questions, a panel of over 100 viewers created an extended virtual Oscar viewing party that offered unique insight into how the different show elements -- including the promos for upcoming ABC series -- were being received. Some of the key findings:

* For this group, the favorite moments were the opening, Billy Crystal, the auto tune song mix, and Sandra Bullock and Jeff Bridges presenting best actor nominees.

* 88% of panelists said the AppCast mobile application made watching the Oscars more enjoyable.

* 92% of participants said that AppCast-type interactive applications would make them more likely to watch live TV events.

* Promos for several ABC series had high recall, including "Body of Proof," "Secret Millionaire" and "Modern Family."

About Ipsos
Ipsos OTX MediaCT (Media, Content & Technology) offers a complete view of today's complex and evolving media ecosystem. Working with media owners, content providers, agencies, technology and telecoms companies, Ipsos offers a wide range of research solutions to better understand the connections between consumers, content, channels and brands - as well as the role played by technology in facilitating and encouraging these connections.

Alongside Media, Content & Technology, Ipsos also has specialist practices in Advertising, Loyalty/CRM, Marketing and Public Opinion research. Ipsos has offices in 67 countries, generating revenues of 943 million Euros in 2009. For more information, please contact +1 212 524 8270.

###

Tag Words: mobile applications, mobile voting

Categories: Telecommunications

Press Release Contact
Address: 1501 Broadway,
12th Floor,New York,
NY 10036, Phone: 646-571-2248

Link To This Press Release:

URL HTML Code