Natural knits add new look to popular Lamingtonâ„¢ line-up

The bright, colourful socks are stylish, fun and unmistakably of Lamington. The Lamington range consists of ten eye-catching designs, plus limited edition seasonal and special occasion socks. Sizes range from newborn up to age six as well as a select

Scotland, United Kingdom (prHWY.com) September 25, 2012 - Mums of newborns, make room in your new arrival's drawer as the maker of New Zealand's original knee high merino sock-ingâ„¢ has just added three natural coloured designs to its expanding range - and these ones are just for the newbies!

Lamington'sâ„¢ new softer toned merino knee-high sock-ings are designed exclusively for young babies, with three gorgeous stripy designs - Acorn, Lily and Dandelion - available in size 00 (for 0 to 6 months). The more neutral colour palette complements the popular sock brand's hallmark range of fun, colourful designs and are the perfect solution to keeping little legs and feet warm year around.

Acorn is a three-stripe design of chocolate brown, beige and cream while Lily is a feminine soft pink, beige and cream. Dandelion is a two-stripe cream and beige - the perfect baby shower gift when the mum-to-be doesn't know if she's having a boy or a girl.

Conceived by mum of two Sarah Teensma who was sick of trying to find warm socks for her girls that would stay up and stay on, Lamingtonâ„¢ sock-ings are cosy, comfy and now even cuter.

"My customers love their Lamingtons for their bold, eye-catching designs but we have had lots of requests for a neutral coloured sock especially for new babies," says Sarah.

"So I'm giving mums what they are asking for and am excited to be able to offer softer toned socks for their little bundles, but with all the great features they've come to expect from their Lamingtons."

Made in New Zealand with merino wool, Lamingtonâ„¢ sock-ings are incredibly soft and kind to delicate newborn skin and help keep feet and legs snuggly and warm year around.

With an 80 percent merino wool and lycra mix the fit is comfy but firm, so they stay up, while the knee-high length makes it hard for even the most determined baby to pull them off. The fine knit makes them super-warm and super-comfy without the bulk of other warm socks.

When worn against the skin Merino wool regulates temperature, providing warmth without overheating. It also has the natural ability to breathe and draw moisture away from the skin so you'll know your loved one's little feet and legs stay warm and dry.

The high quality Lamingtonâ„¢ design combines style and function with clever features only a mum would think of, such as knitting sizes into each sock to help take the confusion out of sock sorting.

In addition to the three new newborn shades, Lamington's core range consists of the fine knit weave in ten eye-catching designs. Sizes range from newborn up to age six as well as a one-size-fits all adult sock-ing.

Lamingtonâ„¢ sock-ings have an RRP of $14.50 and are available at leading retail and online baby boutiques as well as specialty gift stores. For a full list of stockists visit lamington.co.nz.

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