CAN GROCERY CHAINS PROMOTE A CLEAN LABEL AFFORDABLY?

New pasteurization process takes place of nasty chemical preservatives and enhances fresh foods "naturally".

San Francisco, CA (prHWY.com) September 27, 2012 - Tweet This New pasteurization process takes place of nasty chemical preservatives and enhances fresh foods "naturally".

You cannot walk into a grocery store anywhere in the United States or abroad and not find shoppers investigating the label to see what shouldn't be there. You typically go to the last few lines and find ingredients like citric acid, monosodium glutamate (MSG), sulfites, and sodium benzoate to name a few. According to an article written for the FDA, "it's almost impossible to eat food without preservatives added by manufacturers," unless you eat exclusively fresh food that you cook yourself.(1) Well, the pasteurization landscape is about to make a cosmic shift when it comes to providing consumers with fresh processed foods that are preservative free. This shift has already begun to gather some momentum in many regional and national retail food chains.

Believe it or not, there are recorded experiments of using high pressure to inactivate microorganisms as far back as 1884. Today, High Pressure Pasteurisation or High Pressure Pasteurization (HPP) is the vehicle that is driving a global initiative toward Clean Label. HPP uses very high pressures and cold water to kill bacteria in fresh foods, thus eliminating the need for adding preservatives that don't "naturally" belong in the fresh foods. By inactivating the bacteria, you are able to extend the shelf life, increase the safety of the food product AND clean the label of unwanted additives. "What we are about to see in the HPP market space are new innovations and "out of box thinking" on how to more effectively utilize HPP technology, that has been commercially viable for decades, to deliver the consumer a preservative free fresh product . . . . . . while adding merely pennies to the cost of producing all natural, fresh, healthy foods"," states Gerald Ludwick, CEO of All Natural Freshness. Eric Lockovitch, Director Food Packaging Sales, at Midland Food Packaging comments, "HPP is the emerging technology in food processing that has created a viable non-heat based pastueurizaton process for natural fresh foods. Companies such as Costco and Whole Foods are embracing HPP as a vehicle to a clean label and that demand, by these major players, will ultimately drive emerging technologies to find solutions to bring down the costs to the end consumer."

According to Gerald Ludwick, All Natural Freshness has laid the groundwork in terms of partnering with the leading manufacturers of the High Hydrostatic Pressure machines and establishing a network of Sales, Installation and Service of food manufacturing equipment across the entire Midwest and Pacific Northwest of the United States. Midland Food Packaging became an Agent for All Natural Freshness in June of 2012 thus bringing the infrastructure for immediate impact across North America. Marty Toman, General Manager -- Midland Paper Products states, "this high pressure food preservation technology and our partnership with All Natural Freshness is a game changer for customers and we are very excited to be on the forefront in bring them an end to end solution". So the answer is; yes, your grocery chain can bring consumers a much cleaner label to their deli, meats, seafood, dairy, produce, and juices with minimal additional cost basis that the consumer may never even see.

With a complete line of materials and equipment, our skilled food packaging specialists will work closely with your business to put together a complete menu of cost-effective food packaging technology solutions.

Midland Food Packaging: By choosing Midland as your food packaging supplier, you'll gain a trusted source of product knowledge, customer service and on-time item delivery. Providing sourcing, consulting and innovation to the Fresh Cut Produce, Beverage, Food, Meat and Dairy, and Industrial market segments. Our global sourcing network will match the best supplier to your specific needs. Our experience with HPP will ensure your products are safer, eliminate preservatives, and reduce leakers.

All Natural Freshness: ANF has established relationships with the 2 largest manufacturers of HPP Systems in the world. Avure Technologies in North America and Chic Freshertech in Asia designing and manufacturing custom High Pressure Baskets for the Avure 350L, Avure 215L, Avure 687L, and Chic FreshTech 200L, 300L, 350L, 400L and the largest high pressure food processing machine the 500L. ANF has developed sales channels to service North America, Europe and Asia with some of the most respected and innovative companies in the food technology industry. And in turn ANF is partnering with a University in North America that has over 20 years for research and development experience with high pressure food preservation using high hydrostatic pressure.

If you would like more information about this topic, or to schedule an interview with Gerald Ludwick, please call him directly at 269-858-3062 or e-mail at Ludwickj@AllNaturalFreshness.com

Check more details at - http://allnaturalfreshness.com/

Contact: Jerry Ludwick Tel: 269-858-3062 Cell Phone: 269-535-6498 Email: Ludwickj@AllNaturalFreshness.com

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Tag Words: pressure pasteurization

Categories: Business

Press Release Contact
Contact: Jerry Ludwick
Tel: 269-858-3062
Cell Phone: 269-535-6498
Email: Ludwickj@AllNaturalFreshness.com

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