Holi revelers celebrate Eco-friendly Holi at EsselWorld and Water Kingdom

EsselWorld - India's Largest Amusement Park and Water Kingdom - Asia's Largest Theme Water Park hosted Mumbai's - most spectacular Holi bash with great zeal and exhilaration on March 20, 2011 from 10.00 am to 8.00 pm

Mumbai, India (prHWY.com) March 21, 2011 - Mumbai, 21st March, 2011: EsselWorld and Water Kingdom successfully rounded-off their 'Aqua Holi party', which continues with the tradition of the last 21 years, and commemorates one of the largest Holi parties in Mumbai. The crowd roared to the danceable rhythms dished out by one of Mumbai's finest music jockeys, DJ Akhtar and exhilarating performances by the super-talented finalist dancers of 'Lux DID', India's highest rated dance talent show. Apart from the entertainment, this Holi was also very eco-friendly with no colours or gulal used and played purely with water.

The main attraction of this year's Holi party was at Water Kingdom, that featured breathtaking bollywood & techno tunes by DJ AKHTAR, who is known to set the stage on fire and grooving to his music were the finalists of India's highest-rated dance reality show on Zee TV, Lux DID Doubles.The crowd cheered for their favourite LUX DID finalists, that further added to the confidence of the contestants at the Grand Finale performance, who are tantalising close to fetching the coveted 'Sunehri Taqdeer Ki Topi'- the most definitive accolade in the world of dance!

Conforming to the prestigious title of being India's Largest Amusement park, EsselWorld organised wonderful activities for the entire family that included a Band & clowns to welcome the visitors. The park smiled and glowed to the zeal and exhilaration, with spectacular arrangement of Rain Dance and a special Holi Parade with FAB5 Mascots. The crowd was spoiled for choices with Music, Rides, Rain Dance and traditional feast of Thandai and Jalebi.

Commenting on the activity, Shirish Deshpande, CEO, Pan India Paryatan Pvt. Ltd, which is the holding company of both the amusement parks, said, "It was a great pleasure to have such an overwhelming response for the Aqua Holi Celebrations. Last year, the Holi celebration was visited by approximately 6000 visitors, while this year we experienced a 20% increase on the turn-out. We have been organizing Holi bashes since the inception of EsselWorld 21 years ago. To give the crowds a more enthralling experience, we have planned a number of such fun-filled activities for the Holiday season with summer carnivals and other attractions. Our visitors would now have a memorable experience with an attractive mix of exciting rides, the best of music and entertainment events, along with delectable cuisine served at the parks."

Given the response that this festival has received, it is not difficult to visualise in future, the real potential for the festival becoming an extraordinary and a memorable experience for your friends and family.

About Pan India Paryatan Pvt Ltd (PIPPL):
Pan India Paryatan Pvt Ltd (PIPPL) is the holding company of Essel World and Water Kingdom - the largest amusement parks in India; and a subsidiary of USD 2.4 billion Essel Group. These parks have been successful in creating the only brand for leisure and entertainment for the entire family over the past two decades. It was EsselWorld that offered Indians an alternative to the conventional pleasure trips and unfolded before them the exciting new scenario of a complete leisure destination. The Group's mission is to redefine the traditional means of entertainment and above all meet the fast changing consumer needs for active entertainment.

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