launches 24x7 Online Insurance Helpline has launched an online helpline with its Ask an Expert section. The website will provide answers to any insurance-related questions within 24 hours. This is a first of its kind service being launched in such turn-around times.
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Mumbai, India ( March 28, 2011 - Deepak Yohannan, CEO of says "We get a large number of queries on a daily basis and we have been responding to each of them with a personal attention. While this has been good for that particular consumer, we were not leveraging the power of the web and making the answers available to all. The same query may also pop-up in a lot of other minds and they may not actually ask anyone about it and instead make assumptions - which may or may not be correct."

Today there are a large number of insurance policies in both life and general insurance with increasingly levels of complexity. The brochure does not really provide the optimal level of help and usually runs into pages and moreover it doesn't explain every feature in detail. The only option left for the consumer is to ask an agent who may or may not be interested if there is no sale to be made. If a sale is to be made, then chances are that they could offer a biased answer.
Manoj Aswani, the COO of says "We are putting our neck on the line by promising to answer every query within 24 hours. Sometimes the timing is crucial - you may be looking at making a purchase before your current policy expires and you find an attractive offer in which some clarity is required. Hence, we want to reach out with our super fast service."

Currently, the options available to the customers are by going and posting a question on some general websites but at the end of the day you really do not know the source of the answers. So here is a solution which can even be interactive because most of the people still seek for detailed clarifications. is taking steps to cater to all kinds of insurance requirements of the individuals and the website designs its services around the consumer's requirements. This move would also help them understand the general areas of difficulty which the consumers face when it comes to understanding the insurance policies. This information would also be shared with the insurance companies which will help them strengthen their communication and processes. This forum would not be used to resolve any disputes or grievances with any of the insurance companies but it is focused on improving the customers' understanding of retail insurance products.


Tag Words: insurance, agregators, insurance agents
Categories: Insurance

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Deepak Yohannan, CEO
305 Gundecha Industrial Estate
Akurli Road, Kandivali East
Mumbai 400104
Tel: 022 28463454/ 09819990075 (mobile)

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