What is a press release?
A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.
A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.
How is a press release used?
Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter.
What is the proper press release format?
Here's a sample press release template you can use to format your press release correctly:
What should I put in my press release?
Stop right now and click here to read our in-depth advice about packaging yourself as newsworthy. This is an important step - so don't skip it!
Let's stick with the theme presented in that report: you run an vitamin web site specializing in weight-loss products. Through the process described in the report, you've nailed down a nice, newsworthy topic - teenagers and how they deal with issues of weight. But that's a broad topic, not a story.
In the report, we provided a number of ideas for potential stories. Let's pick the first one and craft a press release.
The story: What do kids think about a "thin is in" society?
As you sift through your message boards looking for quotes, you see a trend appearing. There are lots of messages criticizing Hollywood actresses and pop singers for being too thin. Many girls are saying that seeing these women make them feel bad about their own bodies. A number of the boys are pointing out that they don't find ultra-thin women appealing.
Now you've got your angle -- your hook that will grab a reporter's attention:
Teenagers think that a "thin is in" society pretty much stinks.
Now let's get writing.
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