Proformative Webinar to Show Finance Leaders how to Own Technology Optimization

Proformative,the largest and fastest-growing online community and resource for senior level corporate finance, accounting, treasury and related professionals today announced its upcoming webinar on how finance leaders can own technology optimization.

San Jose, CA (prHWY.com) November 7, 2012 - For Immediate Release
San Jose (November 6, 2012) - Proformative, the largest and fastest-growing online community and resource for senior level corporate finance, accounting, treasury and related professionals today announced its upcoming webinar on how finance leaders can own technology optimization at their companies.
As the role of finance continues to evolve within the enterprise, technology adoption is a hot topic. It's also one that needs partnership and collaboration with IT leaders who may or may not report to the CFO. Leading the webinar session entitled, 'Finance Leader to Technology Strategist: The Transformation', is Tom Kelly, managing director at T-Edward, Inc., and many time CFO. Kelly will illustrate how finance leaders can successfully own technology across the enterprise by leveraging current and emerging trends in cloud and related technologies.
"Finance leaders need not only understand which systems his or her staff need, but also understand the needs of employees across the enterprise that impact productivity, support growth, and drive profitability" said John Kogan, four time CFO and now CEO of Proformative. "The need to be highly conversant in all things tech and the partnership of finance leaders with IT leaders has never been more crucialto finance leaders delivering growth and profit to their companies."
Participants in the webinar will gain insight intonew technologies and how to own technology to drive results across the enterprise via a CFO case study, led by expert Kelly Battles, CFO of Host Analytics.
This webinar will take place on Wednesday, November 14, 2012 from 9am - 12pm PT. Further information and registration is available at: http://bit.ly/S7ASnf. Attendees may also follow the discussion live on Twitter with #ProWeb1114.Sponsorship opportunities of webinars and live events can be found here: http://bit.ly/Y30kw3.

About Proformative
Proformative is the largest and fastest-growing online community and resource for senior level corporate finance, accounting, treasury and related leaders. Proformative connects the world's corporate finance leaders to provide instant advice and insights on the tough financial and strategic challenges they face every day along with offering a wide range of news, information and analysis, including but not limited to, thousands of answers to corporate finance, treasury, and accounting questions. Proformative is the first online peer network specifically designed to help corporate finance professionals be successful in their jobs and careers. Proformative has more than 600,000 corporate finance and business professionals in its fast growing network. Proformative is headquartered in Silicon Valley, CA. Follow Proformative on Twitter @proformative and visit www.proformative.com.

Save the Date: We invite the media to attend our upcoming technology conference, ProformaTech (http://www.proformative.com/technology-conference) in San Francisco on March 20, 2013 where you'll have the opportunity to interview financial experts in the high-tech industry. Four topical education tracks will focus on best practices across the finance, accounting treasury and technology spectrum. Invitation to follow.

Media Contact:
Vanessa Nielsen
Communications Manager
press@proformative.com
408-400-3993

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Tag Words: finance, proformative, cfo, accounting

Categories: Finance

Press Release Contact
Media Contact:
Vanessa Nielsen
Communications Manager
press@proformative.com
408-400-3993

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