Carkhana Launches Women on Wheels Campaign with Premier Rio's Test Drive

Carkhana, India's most loved online portal for car and bike accessories shopping recently announced the launch of its "Women on Wheels" Campaign with an exclusive test drive and review of Premier's compact SUV - Rio Multijet

All Over India, India (prHWY.com) November 8, 2012 - Carkhana, India's most loved online portal for car and bike accessories shopping recently announced the launch of its "Women on Wheels" Campaign with an exclusive test drive and review of Premier's compact SUV - Rio Multijet by its experienced petrol head Janhavi in-charge of the session.

Somehow, the automobile was made and is still associated with men. The shapes, colors, styling, engines and TV commercials are all centered around the alpha male.
But a fact goes unnoticed: the power (read contribution) of women to the fancy little things on four wheels is definitely more than driving. Carkhana recently started a quest to find the "most women friendly cars in India" and with our experienced petrol head Janhavi in-charge, the hunt gets better by the day.
In the first of this series, Team Carkhana spends a day with the all new Premier Rio Multijet to determine how well it is poised for women drivers and commuters: For a start, Premier calls it the compact SUV.

Excerpts from Janhavi's day out with the Rio in Pune

"Questions in my mind as I start my journey from Mumbai to Pune on rain drenched Monday morning. The beautiful Western Ghats are gearing me up for a ride of this new car, the Premier Rio Multijet.
Gaurav (my friend, camera team for the day and an automotive buff himself) and I are nearing the Premier plant in Chinchwad with anxiousness.
After greeting the team at Premier, who were prompt at giving us the keys at the latest, we step up towards the Silver colored Rio Multijet.

First Impression: It is a neat looking big car. Not the SUV big, but bigger than the norm. Colored in dual tone (metallic silver and black), it catches my eye. Also it has this pleasant feel to it, maybe as it has more space occupied than the hatchbacks we are accustomed to.

The Inside story: The door opens smooth and the interior looks comfy. The high seating makes you feel in command. Although the ignition is placed slightly differently than most cars ( especially petrol ones ), it wont take you time to get a hang of it. As I get comfortable with the insides and place my cell phone in front of the gear knob, I notice the wide view from the windshield. Not just for the view but this helps me with a certain confidence about the judgment of the car's dimensions.
The music system and the AC switches are fair enough and right there in the center, so pumping up the volume is just a snap away. Outside mirrors have controls inside (helps me not pull the window down). This seems like a good start and I find this car woman friendly already. Things inside are not too fancy and neither intimidating. The lack of multiple buttons and knobs as in modern hatchbacks actually helps me. Its old school with electronics and better that way.
"

Please read the complete review and final verdict here > http://www.carkhana.com/blog/women-on-wheels-premier-rio-multijet-review/

About Carkhana: Carkhana.com is India's leading e-commerce portal for the automotive industry with over 60+ partner brands, 1000+ products, FREE Shipping pan-India and a dedicated customer care team. For more info, checkout http://www.carkhana.com, the official blog at http://www.carkhana.com/blog. Its official page on Facebook is http://www.facebook.com/carkhana and its twitter handle is http://www.twitter.com/carkhana

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Tag Words: carkhana, premier rio review, premier rio, women on wheels

Categories: Automotive

Press Release Contact
Rohit
Team Carkhana
rohit@carkhana.com

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