Move over 'tall, dark and handsome' youths. Indian women are looking out for the fair and lovelies says a study by Jeevansathi.com

A recent study by Jeevansathi.com on factors taken into consideration when approaching a user for marriage shows that complexion of grooms are key deciding factors on the number of interest expressions received by them.

Noida, India (prHWY.com) November 26, 2012 - New Delhi, .........., 2012: A recent study by Jeevansathi.com on factors taken into consideration when approaching a user for marriage shows that complexion of grooms are key deciding factors on the number of interest expressions received by them. 71% of overall marriage initiates by females are towards grooms who have mentioned their skin type as fair.

Data also proves that smoking and drinking habits get a total thumbs down from today's women with only 1% of initiates being made towards grooms who have mentioned about their smoking and drinking habits on the site.

Commenting on the findings of the study Rohit Manghnani, Business Head at Jeevansathi.com said, "Websites give thousands of options. So everyone aspires for the best looking profiles. Also there is no emotional issue in getting rejected as it's on a website rather than in a face to face interaction."

If we look at the overall marriage approaches made by grooms over the last one year then 81% of initiates have been towards girls who have a fair complexion and 56% of them towards girls who are slim. Whitish and dark complexion girls receive only 2% of overall interest expressions. Similarly, athletic built and heavy weight girls have been approached by only 3% males in the last one year

About Jeevansathi.com

Jeevansathi.com, India's fastest growing matrimonial site provides online matrimonial classified services. It was acquired by Info Edge (India) Ltd (creators of leading brands such as Naukri.com, 99acres.com and Shiksha.com) in September 2004. Jeevansathi.com enables users to create a profile on the site and allows prospective grooms and brides to contact each other. Users can search for profiles through advanced search options on the site on various preferences ranging from basic details of preferred partner to lifestyle, career, education, profession etc. Members can avail free registration and make initial contact with each other through services available on Jeevansathi.com via Chat, SMS, and e-mail. With its headquarters in Noida (NCR), Jeevansathi.com operates through a national network of offices.

For further information, please contact: http://www.jeevansathi.com/

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Tag Words: marriage, matrimonial, matrimony sites, match making

Categories: Family

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