Is Facebook overpowering e-mail marketing?

The increasing adoption of Facebook's messaging platform is challenging the existence of e-mail and ultimately email marketing, industry experts said February 10 on the "Social Media and E-mail: A Match Made for Marketers"

Orlando, FL (prHWY.com) April 22, 2011 - New York.
"E-mail is one of the best methods for the communication and promotional purposes; however, the variety of online communication mediums is enabling consumers to approach persons from different fields and marketers should better coordinate their e-mail marketing with other media.
According to a report, about 350 million Facebook users have signed up for Facebook that enables members to send text, chat and e-mail messages.

Last November, Facebook began to allow consumers to register for a Facebook.com e-mail address. Nearly half (46%) of consumers would create a Facebook e-mail account or move their primary account to Facebook, while 9% said they would switch their primary e-mail account to a Facebook.com account.
Facebook Messages has created another level of trust among businesses that marketers must earn with consumers. Experts say that marketers should create unique content for each communication to benefit dedicated users and to maintain the relevance of e-mail marketing.

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Tag Words: bulk email software, email marketing service, email marketing services

Categories: Business

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