Search Engine Marketing Trends - 2012

The latest trends on how to create marketing bigger in the web globe is a key element for a business's achievement using the world wide web. Let`s find some latest trends on it.

Preston, United Kingdom (prHWY.com) December 27, 2012 - With the huge scope of marketing available on the internet, search engine marketing is turning out to be an important tool to reach out to more and more prospective customers. Every company, be it large or small, are doing their bit in taking up their fight for supremacy on the web world as well. To accomplish this task a company must be aware on how to make one more visible to the customers or users. The latest trends on how to make it big in the web world is a key aspect for a company's success using the internet.

Major search engines like Google, Bing, AOL or another have been continuously evolving and hence latest trends are coming up that you need to be acquainted with. If you are not utilizing the recent methods and procedures in search engine marketing then you are probably lacking behind.

Given below are some of the latest trends in search engine marketing that you should know:


1. The idea of getting more and more keywords, tags, article contents etc. so as to get better ratings as a website is a passé. Search engines might penalize a website for this and lower it down the order of its search results. Instead adding a link to a major social website can in reality help your rank to go higher since it may add to its belief from a search engine's point of view.

2. Reciprocal links or link exchange is being looked down upon now-a -days and the algorithm for search engines are so set that these are easily detectable. Mutual linking is not considered to be a good option for search engine marketing techniques. Rather, one can use more inbound links from reliable websites. Inbound links from relevant and high quality websites prove to be useful. With this particular strategy, you can develop huge quantities of quality inbound links that can lead prospects to your website.

3. Search engines provide more worth to links hailing from various hosting servers but the ones using the same IP address are likely to be treated as spam and ruled out of the search altogether. So avoiding a large number of sites with the same IP would be wise.

4. The link speed in a website is also a moving factor in a search.

5. There are many other search engines apart from Google. Although Google has gained a sort of monopoly in the search engine world, but looking beyond it is a good alternative. Recently, the click-through-rates for small businesses through Microsoft Bing and Yahoo grew 3 times more than that of Google.

6. Search engines are emphasizing a lot on the feedback of your product or company by users via Facebook or other networking sites. It monitors your popularity and the number of pages your company or product has on the networking sites. Accordingly, your website is rated since search engines get a very clear view of the product without having to dig deep for information.

7. Pages with perfect representation and a unique way to connect to users get more popularity in the search engine marketing sector.


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Tag Words: sem trends, sem, marketing, search engine marketing, search engine, seo, internet marketing

Categories: Marketing

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