Any business knows that their brand is vital to long-term success. Some companies might under-estimate the importance of also having an online brand in today's marketplace.
(prHWY.com) February 4, 2013 - Fort Smith, AR -- Fort Smith, AR, February 4, 2013: Any business knows that their brand is vital to long-term success. Some companies might under-estimate the importance of also having an online brand in today's marketplace. "It is difficult to gauge the relevance an online brand brings a business. Getting found online and keeping customers loyal is a value that can't be measured. It is always going to be more cost effective to keep clients, than to chase after new ones through different forms of marketing", says Ty Matlock of Matlock Media Group. "Our team knows the struggles a small business can face and we are here to help our clients get over these hurdles.'" Here are the top 10 reasons as to why online branding is a key factor in gauging the growth of your company.
1. Identification: Online branding is essential for letting customers know about your business and what you have to offer. Remaining unknown in the online world will ultimately cost you customers and future profits.
2. Choice: People are always going to have choices of which company or product they like better than the next. Online branding is key to making people aware of your products/services so that they will remember to choose you when it is time to make a purchase.
3. Brand Allegiance: Brand allegiance is probably the most important aspects of any business when it comes to consumers. Keeping customers is more cost effective then trying to get new ones. Your branding is important to keeping customers loyal, so that they will choose your product over the next.
4. Distinguish:Â The market is full of people offering similar goods and services. This can make it difficult for a customer to distinguish one service from the next. Online branding removes this problem, and clearly marks you as different from other players in the market.
5. Endorsement:Â Getting a positive endorsement from a client is a big part of business. Endorsements can give you an entirely new client base, allowing you to maximize profitability. It is however very difficult for people to endorse your business to others if they are not sure what your brand is. Online branding will help people get familiar with your business.
6. Decreased Advertising Budget:Â A successful online branding campaign will get you noticed from the beginning, and as people become more aware of your brand, you have to spend less and less on branding. Proper online branding should reduce the amount of money you spend on advertising, and overall operation costs.
7. More Profitability: Â A goal of online branding is to get people to stay committed to your product. Once they show loyalty, your margins can increase. This will in turn make your company more profitable.
8. Recognition: Â The power of online branding is making customers familiar with your products and services. Being recognized online adds to the perception you are a leader in your marketplace.
9. Recollection: Â Customers will always remember brands that have impacted them when selecting products. A successful brand design should make it easy for customers to recall your brand amongst other similar products. You want a customers recollection of your brand to cause a call to action when it comes to making a purchase.
10. Affection: Â It is proven that customers, on some level, will show affection to a favorite brand. A good brand should be able to tap into the emotional part of the consumer, and ultimately translate to more sells and recommendation to a future client base.
Based in Fort Smith, AR, Matlock Media Group continues to grow their own brand by offering a wide variety of services, including: Web Design & Development, Ongoing Marketing Campaigns (SEO/SEM/SMO), Creative Services & an Advertising Agency. They continue to set themselves apart by being a one-stop shop for all of your companies marketing needs. Contact Matlock Media Group today for a FREE Brand Analysis or more information on any of the services they currently offer.
Contacts
Ty Matlock
Matlock Media Group
1616 Jenny Lind Rd
Fort Smith, Arkansas 72901
office: (479) 709-9508
website:
www.matlockmediagroup.com
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