It's great to hire third'party companies to have help with presentations, but they must be able to speak to your
(prHWY.com) February 12, 2013 - NEW YORK, NY -- What are the most important factors for a successful trade show? You prequalify your target audience; you make multiple contacts with them; you know who's coming and how many. But hundreds more of goers are going to pass through your booth, so how do you single out the right prospects? Who among all these people should you qualify? Your challenge is to maximize your interactions and make this determination quickly. If your number one consideration is to build a prospective buyers list, you need to be organized for optimum effectiveness. Your main goal is to ascertain which attendees have the authority to buy. So to accommodate a large flow of attendees through your booth, be prepared with the right number of well-trained personnel. It's great to hire third'party companies to have help with presentations, but they must be able to speak to your entire product line.
Before the show you design effective strategies to build booth traffic. You advertise in the industry's trade publications and in select media. You conduct an array of pre'show promotions--mailings, phone calls, visits, gift offers. At the show, you attract attention using balloons, food and drink, entertainment in your booth or aside on couches or at lounge areas. The important thing is to make sure your staff is interactive. Don't let people leave unnoticed. Organize contests for them to test their skills, like mini'putt contests. Set up trivia games or toss games or drawings. Your goal for any and all entertaining is to interact with your audience and create positive vibes for your company. Keep in mind, however, that everyone leaves your booth thinking they're a winner, even if they only win a token prize.
Creating a theme is another great strategy. It can be a humorous theme or a product-based theme. Doctor themes are really successful: We'll prescribe a solution for your needs; or we'll give your business systems a health check-up. If you've got the budget, invite a celebrity who's relevant to your target market to make a presentation and do a signing. Or, create some hoopla with a skilled magician. You can set up an engraving machine to present your customers with a small plaque or quality luggage tag. Or you can put their business cards through a lamination machine with your business card on the back and present them with a classy way to hang on to your contact info.
At
AnOpportunityKnocks.com we can help you maximize your booth strategies.-Dave Burnett
Contact:
An Opportunity Knocks
quotes@anopportunityknocks.com
Toll Free - 1.888.566.2577
USA - 350 5th Ave, Suite 7412 | New York, NY USA 10118-7412
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