Case studies -- often called customer success stories -- are a valuable marketing tool. Sure, your prospects will read your brochures and websites. But, they'll take what they hear from you with a grain of salt.
(prHWY.com) February 13, 2013 - Mumbai, India -- Customer success stories tell the story of your company through your client's eyes, and as a result they carry a great deal of weight with your prospects.
I give you few guidelines on
How to Write a Case Study.
Case studies could be written about individuals, such as how kids learn to read, for example, about organizations and their management practices, or the results of applying a computer science program or process to a problem.
Steps to Writing the Case Study
(
1) Determine what your case study
(
2) Choose a case
(
3) Begin your interviewing process.
(
4) Analyze your information.
(
5) Write the case study..
Basic seven Steps for Writing a
Case Study on Marketing
1).
Client selection: First, pick the client you would like to see featured in your customer success story. Their overall experience with your company should be positive, and they should have measurable results to show your company has created a return on investment for them. Once you've selected your client, ask for their permission to tell their success story and explain what's in it for them -- for example, increased brand awareness and possible media attention.
2).
Writer selection: You have two options for writing your case study: outsource the project or create it in-house. Many companies choose to use freelance copywriters because it's often easier for clients to share their opinions with someone outside your company.
3).
Interview process: Before interviewing your client, the writer should gather all the information they can internally. It pays to be prepared. During the interview, ask open-ended questions about the challenges the company faced, why they chose you as their solution, and what type of results your solution has generated.
4). Writing: The typical
case study format for is background, challenge, implementation, and results. Essentially, you are presenting the customer's story from beginning to end. But, feel free to use creative headings or even change up the format if it makes sense.
5). Review and approval: Carefully review the final customer story, and have your client do the same. Keep in mind that several people at your customer's organization may have to sign off on the case study project -- including marketing, public relations, and the legal department.
6). Design: Use a graphic designer from your in-house graphics department or a freelance designer to lay out the
case study with plenty of graphics and white space.
7). Distribution: Once your case study is finished, get the word out. Send it to bloggers in your industry, trade journals, the local media, your email lists, and include it in your newsletter. Article Source
http://ezinearticles.com/2405591
Lean more Different Case Study such as Business Case Study,
Case Study method, how to write case study.. and more info. Visit:
Casestudy.co.in
###