It's been practically two years since Madhuri Dixit returned towards the nation with her husband and kids.
(prHWY.com) March 9, 2013 - Richmond, Vi --
Bollywood News - And {since|because|given that} then, the former matinee queen, {has been|continues to be|is} {busy|active|hectic} with brand endorsements, {film|movie} {deals|offers|bargains}, dance academy and invitations to {some of the|a few of the|a number of the} most high-profile {parties|events} and {events|occasions}. Madhuri {version|edition|model} {2|two}.0 {has been|continues to be|is} all about profile {and a|along with a|as well as a} {contemporary|modern} touch that keeps her as {relevant|related|pertinent} now as she was decades {ago|in the past}. {Perhaps|Maybe|Possibly} the aggressive {marketing|advertising|marketing and advertising} {strategy|technique|method} {required|needed|necessary} the star to shed some trappings of her {past|previous}. And her trusted secretary, who single handedly managed her {career|profession|occupation} {in the|within the|inside the} 90s, Rikku Rakeshnath, was rendered irrelevant, redundant.
Rikku was foremost among the breed from the all-powerful mentor secretary-manager, who nurtured greenhorns to stardom and held the reins of their lives thereafter. Nobody imagined Madhuri’s 28-year-old association with Rikku - that started using a series of flops until Tezaab developed history - would finish on such a note. For Rikku, Tezaab was a private victory - he dealt with the two Anil and Madhuri at that time. His association with Anil continued for 18 many years.
Apparently, Madhuri’s decision to retain the services of a younger, fresher team was not her personal - but that of her husband, Dr Sriram Nene. In accordance to a source close to the couple, "Dr Nene, who had quit his job like a cardio vascular surgeon in Denver, to stick to his wife to India, is blessed with a canny marketing sense. He rapidly realised, his wife did not require only a manager, but a talent manager."
If Rikku was devastated, he was not {willing to|ready to|prepared to} {show|display|present} it then. But {last|final} week, he reinvented himself - from {being|becoming|getting} a manager he has now positioned himself {as a|as being a|like a} talent manager. He has launched TalentZ, in partnership with Pahlaj Nihalani and Shilpa Shirodkar’s husband Aparesh Ranjit. "Professionally, Dr Nene {has not|hasn’t} been {happy|pleased|satisfied} {with the|using the|with all the} {kind of|type of|sort of} {offers|provides|gives} {that have|which have} come his way. And he has realised that it {makes|tends to make|helps make} {better|much better|far better} sense {to help|to assist|to aid} {manage|handle|control} Brand Madhuri than {work|function|perform} {on a|on the} compromise - no hospital was {willing to|ready to|prepared to} {offer|provide|supply} him {the kind of|the type of} compensation that he {expected|anticipated}," {said|stated|mentioned} the source. He was also mulling {offering|providing|supplying} voluntary {service|services|support} in government hospitals at {one|1|a single} {point|stage|level}.
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