Social Networking is the latest buzzword these days. Platforms such as Facebook, Linkedin, Twitter etc are making the world a smaller place.
(prHWY.com) March 13, 2013 - Cliffside Park, NJ -- Social Networking is the latest buzzword these days. Platforms such as Facebook, Linkedin, Twitter etc are making the world a smaller place. With the growth of web 2.0 and the rise of social networking sites and tools, it is now important for any company with an online presence to hire a social networking specialist for their online promotions. Nowadays, many companies do not have the resources or manpower required to maintain and update their websites and online promotional activities. Hence they hire or outsource a social networking expert to be entirely responsible for their advertising and PR campaigns over the World Wide Web.
Keeping up with Twitter, Facebook and the latest online marketing tools can easily be a full-time job, and requires a person with specific skills in the social media field. Let us look at what essentially entails the work of a social networking specialist.
A social networking specialist needs to have profiles created on some of the more well-known social networking sites such as Facebook, Twitter and LinkedIn, which should display active and professional use. The specialist also needs to be willing to learn new tools and software, as well as be able to keep track of the latest social networking trends using current tools, keep up with changes in technology, and find out what other people are using and how they are using them.
Most importantly, a social networking expert needs to be tech-savvy and media-savvy. Technical skills are crucial to implement social media effectively and as most of these tools are similar in some way or the other, it is useful to have good computer skills and also possess a command over the language for improved communication.
Apart from knowledge of the social media tools, the specialist should understand the purpose behind them and which tool works best for the organization, as well as try to align the social media strategy with the overall business strategy of the company.
An important part of the social networking specialist's responsibilities is building relationships with new as well as existing customers. Maintaining an existing customer account involves interacting with "followers" or "friends" on social networking sites such as Facebook or Twitter or maintaining a corporate blog and promptly responding to customer comments or queries. Marketing principles uphold that maintaining an existing customer is easier than getting a new one.
Today, most companies have a presence on the
e-commerce. Besides one's own website, a company also has social pages on platforms such as Facebook, Linkedin, or Twitter. However, a platform which works best for a particular organization may not work out to be so effective for another. Hence, it is important for a social networking expert to constantly measure results of his or her social networking effort using tools such as Google Analytics, in order to review what is effective and which area needs attention or improvement, as well as make sure that the company's page on such sites is always, updated, accessible and up and running.
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Social Networking Specialist please
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Contact Info :
Company Name: impactsocialnetworking
Contact Name : Kurt Steinbruch
Contact Email : info@impactsocialnetworking.com
Website:
http://impactsocialnetworking.com/
Contact Phone: (201) 961-3254.
Address: Cliffside Park, NJ 07010
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