(prHWY.com) March 13, 2013 - California, CA -- March 13th 2013 - Businesses of today are constantly on the lookout to find the most effective ways to market their products. According to Tapit.com, one of the most effective strategies to market brands and products is mobile marketing. But, Tapit.com warns businesses that they should adopt this strategy consistently because consumers should continuously be seeing, hearing and reading about the products they offer. Another warning that comes from Tapit.com is that businesses should guard against giving contradictory information while doing mobile marketing because it may confuse consumers and it may negatively impact the results. The company draws attention to the results of a recent study that reveal that 78% of marketers prefer mobile advertising to other forms because of its flexibility, efficiency and the opportunity it provides to communicate directly with the target audience.
Tapit.com adds that businesses should be creative while using mobile advertising. Announcing offers, promotions, etc., running polls, small competitions and sweepstakes and extending rebates to those consumers subscribing for mobile-feeds are good strategies. There should be a feedback option also to know the opinions of consumers so that appropriate improvements and modifications can be imparted into the products, says the company.
Tapit.com goes on to add that there should be brevity in mobile advertising. The company advises businesses to request mobile operators to filter recipients of mobile media marketing messages according to their age, gender, etc. This information may help them to plan their advertisements.
According to the company representative, mobile media advertising is becoming more and more effective because it can be highly interactive. Since most of the mobile phones have Internet facilities on them, customers are slowly migrating from computers to mobiles. Further,
mobile advertising offers facilities like searching, messaging, banner displays within the mobile apps and also on the WAP sites.
The three prevalent forms of this form of advertising are SMS, rich media and banner display. The company points out to the fact that 90% of the revenue from mobile marketing comes through SMS advertising. Other forms like MMS, audio advertisements, etc. are also gaining in popularity, says the company.
Views and CTRs are the indicators for measuring the effectiveness of mobile advertising. Conversion rates also help in measuring the efficacy of mobile marketing. The company firmly believes that businesses have to push and look for more engaging and innovative ways to do mobile multimedia campaign. It also believes that mobile devices will outgrow the voice-intensive cellphones and so,
mobile advertising strategies will also undergo appropriate shifts.
About Tapit.com
Tapit.com helps businesses in running mobile advertising campaigns. They offer several strategies in mobile marketing using which businesses can promote and popularize their brands and products or services. The company firmly believes that mobile advertising is here to stay because mobile devices are likely to outgrow voice-intensive cellphones.
More details can be had from
http://tapit.com/mobile-advertising
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