Reston Audi dealer likes consistency

(prHWY.com) July 8, 2011 - Chantilly, VA -- Even after 40 years, Audi stays true to its word with an old yet famous phrase
Audi has been dominating U.S. sales throughout the entire year of 2011 thus far, and competitors have definitely taken notice. Owners of a used Audi A3 might say the success is due to their combination of style, luxury, and performance, but perhaps it is because of their dedication to their slogan "Vorsprung durch Technik." In fact, 2011 marks the 40th year of this phrase, and sales team members at Audi dealers like Audi of Chantilly boast that the motto is still holding true to this day.
The term "Vorsprung durch Technik," or "Advancement through Technology," was first created in 1971 when Audi was searching for a way to describe its NSU line and gain publicity in Germany. And in 1983, the British advertising agency Bartle Bogle Hegarty (BBH) used the term in a spot for Audi's United Kingdom-based advertising branch. Even though 40 years have passed since its first creation, used Audi A3 owners would agree that the German automaker has remained consistent with this slogan throughout its entire production line.
The German phrase is actually one of the very few "foreign" phrases to have become firmly ingrained in British popular culture. European and American Audi fans alike may have recognized the motto in tracks by Blur and U2, and even films such as "Lock, Stock, and Two Smoking Barrels."
No matter what country or decade consumers have heard the slogan, they would all agree that Audi has remained consistent in its roots of pioneering innovations and technical leadership - at least it has the sales numbers to prove it. Consumers who are interested in any Audi model are encouraged to visit their favorite Audi dealer such as Audi of Chantilly to experience the "advancement through technology" for themselves.

http://www.audichantilly.com/

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