Newark Honda fans excited about "new" partnership

(prHWY.com) September 25, 2011 - 22 Union, NJ -- There many different marketing opportunities for car companies to take advantage of, and Honda recently "scored" a very valuable one: the National Hockey League has renewed its deal with American Honda Motor Co. as the league's official automotive partner in the United States.

Sales team members at dealers of Hondas in Newark such as Planet Honda are very excited about the collaboration. Consumers looking for used cars for sale in New Jersey are most likely curious about what the two companies plan to unleash as a result of this partnership.

This alliance is not new to either company, as Honda has officially partnered with the NHL since 2008. Newark Honda fans can now look forward to yet another three years of collaboration; however, the financial terms have not yet been determined.

The agreement includes returning participation and activations at NHL events such as the NHL Winter Classic and the NHL All-Star Weekend, with increased presence around NHL Awards and NHL Draft. Furthermore, Honda will return as the presenting sponsor for the NHL SuperSkills event and NHL All-Star MVP Award for the next two NHL All-Star Weekends that are held in the U.S.

Tom Peyton, Honda Branch Manager, expresses his excitement for the continued partnership: "With the considerable growth and popularity of hockey and the improved and robust media offerings in the last couple of years, the NHL continues to provide us with broader media buy options and greater exposure platforms." Those searching used cars for sale can rest assured that they will see more interesting marketing projects and will possibly be convinced to purchase a Honda model as a result.

About Planet Honda: Planet Honda has a large selection of automobiles and a friendly staff in New Jersey. Finding the perfect new, used or certified pre-owned Honda is no problem, as they take great pride in their dedication for high standards of service. Test drive a new Honda Civic in NJ and get a feel for a great certified Newark Honda vehicle. Make car-buying experience stress free and fun by choosing Planet Honda.

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