Brave Soul in Fashion Give-Away

(prHWY.com) February 11, 2012 - Manchester, United Kingdom -- The words 'fashion' and 'free' are not usually uttered in the same breath without at least a hint of sarcasm, but Brave Soul, one of Britain's newest and most stylish clothing brands, has broken rank from some of the UK's more miserly fashion labels to give away a quantity of its designer clothing.

At a time when most British retailers are licking their wounds following a dismal festive period, Brave Soul aims to prove that generosity need not be a casualty of economic woe. In giving away designer goods worth more than Â£100, Brave Soul also hopes to attract new customers to its eclectic range of casual clothing.
Established late last year following a disappointing spell for high-street retailers, Brave Soul managed to identify a generation of shoppers whose requirements had been largely ignored by designers. Brave Soul's distinctive range is especially suited to young people aged between 18 and 40, but the brand's timeless appeal ensures that the label is able to penetrate a more diverse market.
Selling military style jackets, checked shirts, hooded tops and drop-crotch jeans to men, the range for whom recently attracted the attention of DJ MAG; Brave Soul provides a wide selection of fashionable clothing for women. The hallmark style of Brave Soul resides somewhere between casual street and catwalk chic. In illustration of the brand's rapid rise to success, radio DJ Fearne Cotton was recently featured in Reveal magazine's "I Want What She's Got!" section wearing a Brave Soul jumper. More! Magazine, meanwhile, chose to focus on the brand's red maxi and blue-and-black paneled dresses, while LOVE IT! Ran a feature on its cozy fur giblet.
Competing with some of the biggest names in British fashion, Brave Soul has demonstrated considerable courage for a small brand by giving away free clothing at a time when industry sales are traditionally low.
So, how might eager fashion victims lay their hands on free Brave Soul clothing?
To kick off the New Year in style, Brave Soul launched two online competitions through Global Cool and Attitude magazine. Both competitions feature a simple question-and-answer style entry system, giving more people the chance to win this fantastic prize.
The competition through Global Cool enables entrants to compete for a free Brave Soul T-shirt - not a bad addition to the wardrobe with spring fast approaching. To be in with a chance of winning, entrants must correctly answer the following multiple-choice question: "What should you do with all your old T-shirts when you don't want them anymore?" Three answers are provided: "Throw them in the bin"; "Take them to a clothes recycling point"; or "Shrink them in the wash just in case you ever end up Borrower-sized". The smart money is not on the third and final answer! The Global Cool competition closes at 11am on the 6th February 2012.

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