Lecoanet Hemant goes 'Blog-alizing'

(prHWY.com) February 16, 2012 - New Delhi, India -- 11th February, 2012, Gurgaon: Lecoanet Hemant organized a bloggers' engagement at their studio cum factory unit at Gurgaon, Delhi NCR. The event marked the first time the brand interacted with fashion bloggers in an on-ground event to engage with them in light of their IndiPolo T-shirt collection.

The event included activities where the bloggers were taken through the entire unit of Lecoanet Hemant, to make them better understand what the brand stands for and highlighting the processes that go in creating the final designs on the runway. Starting with the embroidery departments, to the leather wing, and also the section of the cloth treatment for the LH Cares Ayurganic Collection, the entire tour included much more than the tour of the Lecoanet Hemant establishment.

With the IndiPolo collection hanging out for a mock-drying on the clothes' line, the India feel was complete with a tikki- chaat corner with Bittoo's boys tending rounds of golgappas. Speaking about the Indian inspiration of the collection, Hemant Sagar, mentions " I was searching for a way to take the 'Proud to be Indian' notion forward to a supplementary level of international cool". The 5 IndiPolo shirts namely, Delhi, Agra, Jaipur, Ranthambore and Mumbai along with the Bharat IndiPolo, which was also sported by the Rissala Polo Club representing India in the Polo World Cup 2011, are the collection variants at present. Quizzed about if the collection will extend to cover more cities, Hemant says "I think this is an endless topic and am actually planning a sportswear collection that fits into the new Indian mindset in which the Indipolos will have their fixed place"

To involve the bloggers with the spirit of the IndiPolo, they were asked to go all-out and style the IndiPolo T-shirts their own way. Following the day's activities, the bloggers were most intrigued by the factory visit and especially adding their own styling touches to the IndiPolo along with Hemant. With some great styling genius coming out at the event, the IndiPolo was at its best with minds of the fashion bloggers and the Lecoanet Hemant team working at it.

About IndiPoloT-shirts:
Titled 'IndiPolo', the eclectic sports T- Shirts by designers Lecoanet Hemant, represent the various Indian cities of Delhi, Mumbai, Agra, Ranthambore and Jaipur.

Inspired by the rich cultural heritage of India, the line comprises of contemporary T-Shirts, which aims to bridge the gap between the east and the west. Combining this inspiration with the designer's vision of high fashion has brought together an uber chic look with a twist.

Created in cotton mesh, the T-Shirts have inscriptions in Hindi of the various cities and are adorned with the trademark Lecoanet Hemant logo. Available in a variety of color combinations, they can be worn by men and women perfect for sports or leisure.

City T- Shirts priced at Rs. 3,900/- and Bharat T-shirt at 4,400/- are available at the Lecoanet Hemant flagship store at The Gallery on 13 M.G., M.G. Road, New Delhi, 011 46802289

About Lecoanet Hemant:
Founded in 1978 in Paris, Lecoanet Hemant are a traditional Haute Couture house creating men and women wear par excellence:garments are unique pieces of art, hand made to perfection abiding the principles of a secular manufacturing tradition. Lecoanet Hemant brought together a unique design sensibility as they earned their laurels at the prestigious Ecole de la Chambre Syndicale de la Couture Parisienne and thenstarted together their couture label. As they made a name within a worldly urban chic clientele, one of their first milestones was opening an atelier in the heart of Paris - over Rue Faubourg St Honore. The fashion industry soonthereafter honored the designer duo's work by awarding them the Golden Thimble (Le De d'Or) in 1994, the only accolade for Haute Couture. To meet the needs of a growing international clientele, the pioneering brand moved to New Delhi in 2002 to build an "atelier", uncompromising on strict traditions, yet completely in line with today's cutting-edge technology. This combination of innovation and tradition is reflected in Lecoanet Hemant's collections, which are a rare alliance of East and West, a lasting continuation of yesterday and tomorrow. The team's latest brainchild is LH Cares, a new line of ayurvedic clothing, made of organic cotton and permeated with special herbs and oils designed to restore balance and boost the immune system.

###