Event marketing is all about grassroots marketing and promotion. You should go out in person or by email to talk to and befriend:
(prHWY.com) November 22, 2010 - New York, NY -- Question #1: What Do you want to achieve ?
* Make money? Raise money?
* Have fun?
* to help people discover something new, learn about what you are doing, ask people to help you in anyway
* to raise your status, reputation and fame
Once you know what you want to achieve, you can decide on how feasible it is.
Question #2: What are your goals?
You should clearly write down the goals you want to achieve:
* Number of attendees: 200 attendees.
* Expected result: Sell 100 albums; make $5000; connect to 3 key industry players and follow up; recruit 12 volunteers, etc.
* Media coverage: have 5 local medias to cover the event and write articles
Question #3: How do you position your event?
It's about the
special event promotions design:
* Event name: find a catchy event name that says what the event is about.
* Attendees profiles and main speakers: the way you define your target audience will influence the choice of speakers or performers. Invite performers with large following
* Inject some fun in your event planning. All events should be fun.
Become known for something that draws people that will be your positioning.
Question #4: How will you promote your event?
Event marketing is all about
grassroots marketing and promotion. You should go out in person or by email to talk to and befriend:
* people who influence your target audience (newspaper, magazine, websites, blog, online community, association, analysts, proclaimed and self proclaimed gurus, etc.)
* people who already provide services or goods to your target audience, but are not your competitor (owner of venues where your target audience spend time (include online groups and communities); companies who are providers to your target audience, etc.)
* Events promoter who already promote events to your target audience
These people could really help you out. The magic duo for event marketing and
advertise events are: Posters and word of mouth.
Question # 5: How do you want people to feel during and after the event?
* design some surprise into your event: think about something that will be memorable and pleasant
* make people laugh and have fun, even it it's B2B event
* Trow in some fun contests, and icebreakers
* Care about the food. The food should be good, or at least enough to eat for all attendees.
* Ask people how they feel, you receive invaluable feedback
* Keep communicating during the event and after the event. You are not in for a one shot.
A good planning is a good start in the long life of an event execution.
Click for:
Trade Show Organizers and
Special Events Marketing
###