Irelands leading MMA promotion Cage Contender have agreed a multi-event brand association deal with prominent e-tailer FIGHTSHOP.com
(prHWY.com) April 13, 2012 - --, CT -- Irelands leading MMA promotion Cage Contender have agreed a multi-event brand association deal with prominent e-tailer FIGHTSHOP.com
The deal which will see
http://www.fightshop.com benefit from the promotions prominent TV and press exposure as well as letting the online retailer engage with the CC faithful. Upcoming Cage Contender events will be branded as Cage Contender in association with
www.FIGHTSHOP.com
FIGHTSHOP.com is one of the most dominant brands in the UK combat sports and fitness market and is undoubtedly the most ubiquitous brand in the combat sports market as a whole with strong trademarks and massive social media reach; you cannot search the web for combat sports products or information without coming across the FIGHTSHOP.com brand. It dwarfs all major competitors in its on line presence and is the exclusive distributor of one of the highest profile combat sports brands, SANDEE.
"I can see no better way for Ian Wright and his team at FIGHTSHOP.com to engage with the Irish MMA market simply because Cage Contender has the largest media footprint across all platforms in Irish MMA.
Importantly this deal is about more than just logo placement on canvas and posters, it's about FIGHTSHOP.com engaging with our fan base in Ireland and further afield. We will be jointly working on further event based initiatives that will excite the Cage Contender fans" - John Ferguson, Cage Contender promoter
As well as prominent brand placement across a range of platforms this association will also see FIGHTSHOP.com have a dedicated sales portal in the soon to be released
www.cagecontender.com website when it changes from its current .net home in late spring
"When I first acquired FIGHTSHOP.com in October 2011 I identified Ireland as a market that could offer steady growth. I'm happy that we have been able to complete a deal with Cage Contender, the largest MMA brand in that market. Everyone at FIGHTSHOP.com is excited about bringing our brand to Irish MMA fans through this association. - Ian Wright, CEO, FIGHTSHOP.com
Media Contact Details
Name: Custard Media
Company Name: Custard Media
Town: Preston
Country: United Kingdom
Telephone Number: 01772 781830
Email: info@custardmedia.co.uk
Language: English
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