(prHWY.com) April 24, 2012 - Minneapolis, MN -- Music industry pro AbiJack Management today announced that Seanna Stephenson has been named Director of Beverage Marketing. In her new role, Seanna will be responsible for the development and execution of specialized, non-traditional beverage marketing and branding programs aimed at building sales and raising the profile of potential and existing artist and beverage partnerships and national accounts.
Stephenson comes to AbiJack with more than 14 years of beverage and restaurant industry experience with product sales, distribution and account management on both regional and national levels. Stephenson held a number of positions during her tenure at The Boston Beer Company; most recently a National Account Manager, where she was influential in the planning and managing of numerous high profile accounts.
In addition to her extensive experience gained throughout her tenure, Seanna brings full knowledge of hotel, restaurant and concession operations and the three-tier distribution network and wholesaler management. Seanna is also a member of Women's Food Service Forum and a founding member of Atlanta Women in the Beverage Business.
"We are thrilled with the addition of Seanna to our talented sponsorship management team," said Brett Palmer, CEO of AbiJack Management. "Seanna's beverage industry expertise will prove to be an invaluable asset to AbiJack as we continue to provide the most creatively successful approach to our partnerships' marketing and sponsorship needs."
Stephenson is a graduate of the Hotel, Restaurant, and Travel Administration program at the University of Massachusetts and currently resides in Atlanta, GA.
For more information, please visit http://www.abijackmgmt.com.
About AbiJack
AbiJack Management is an experienced team of music industry professionals adept at establishing tour sponsorship programs and marketing relationships with various artists for today's brand leaders. AbiJack Management works directly with the artist's tour and production leads, ensuring that sponsorships are fulfilled with professionalism and ease. AbiJack Management can work with any client-preferred fulfillment agency or can provide a professional staff to manage implementation for any tour sponsorship. For more information, please visit
http://www.abijackmgmt.com.
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