Indian online clothing store for Saree, Salwar, Sarees, Sari, Saris, Indian saree, wedding saree, bridal saree, designer sarees, salwar kameez, anarkali suits, kurti, tunics, kids clothing, saree shopping store online store for Asians.
(prHWY.com) May 4, 2012 - Fremont,CA, CA -- We are an online shopping site
www.mysalwar.com, one of America 's leading retailers of Indian attires, operating throughout the United States and now reaching out to new dimensions in UK and Gulf. Serving more than half of America 's families each year, My Salwar offers a wide array of private, exclusive and national brands garments which reflect the Company's vision to be Indo-American's shopping destination for discovering great styles at manufacturing prices.
The beauty of personalized clothing is creating something very special and unique for your friends & family and everyone else for any occasion. The act of giving is a remarkable feeling that offers memories for years to come. We at mysalwar understand that feeling of giving and that is why we decided to become an expert in the gift giving world. Our mission is to provide you with a unique shopping experience where you can have access to hundreds of unique products for any occasion. From Christmas time, to our summer sale, we are confident that you will find the best product that will put a smile on that special someone's face.
The increased interaction with the British saw most women from royal families come out of purdah in the 1900s. This necessitated a change of dress. Maharani Indira Devi of Cooch Behar popularized the chiffon sari. She was widowed early in life and followed the convention of abandoning her richly woven Baroda shalus in favour of the traditional unadorned white. Characteristically, she transformed her 'mourning' clothes into high fashion. She had saris woven in France to her personal specifications, in white chiffon, and introduced the silk chiffon sari to the royal fashion repertoire. The chiffon sari did what years of fashion interaction had not done in India. It homogenized fashion across this land. Its softness, lightness and beautiful, elegant, caressing drape was ideally suited to the Indian climate.
Different courts adopted their own styles of draping and indigenizing the sari. In most of the courts the sari was embellished with stitching hand-woven borders in goldfrom Varanasi, delicate zardozi work, gota, makaish and tilla work that embellished the plain fabric, simultaneously satisfying both traditional demands and ingrained love for ornamentation. Some images of maharanis in the Deccan show the women wearing a sleeveless, richly embellished waistcoat over their blouses. The Begum of Savanur remembers how sumptuous the chiffon sari became at their gatherings. At some courts it was worn with jaali, or net kurtas and embossed silk waist length sadris or jackets. Some of them were so rich that the entire ground was embroidered over with pearls and zardozi.
Due to migration to Western countries like South Africa, many Indian women began to wear the normal sari below the waistline exposing the navel, known as low-rise sari or low hip sari. Also due to liberalization and changing global markets, saris are reemerging as an erotic wrap which can expose as much as it conceals. As a result, saris began to be designed in many innovative ways and materials. Transparent and semi-transparent saris made of sheer fabrics like chiffon are an example.
These saris are tied in different ways such as petticoat being tied at about 4-6 inches below the navel and just above the pubic area or where the blouse is small and ends just below the breasts and the pallu is thin, thereby exposing the some part of the blouse and almost the entire midriff. Some even wear navel jewels or navel piercings to emphasize and make the navel attractive. This was made popular by the celebrities of Bollywood industry and other popular regional film industries like Kannada, Tamil and Telugu cinemas. For example, in the 1968 Bollywood film Brahmachari, Actress Mumtaz was seen in a Sharara sari flaunting her navel for a song and dance number ("Aaj kal tere mere").Sharara is a long flowing pant like a divided skirt at bottom with a long blouse.
The unique feature of the Sharara is the skirt which has less flow than lehenga. It is like a loose pant fitted till the knee, with a big flare from the knee onwards. Different types of fabrics are used for sharara like rich tissue materials such as Crape, Satin, Chiffon, Georgette and Silk. It later became so popular that till date this type of saris is known to be Mumtaz Saris. Recently in 2009, actress Priyanka Chopra appeared in a similar type "Mumtaz Sari" and showed off her navel jewellery when she attended the premiere of her film What's Your Raashee at the Toronto International Film Festival.
Above mentioned modern saris are mainly worn by rich and educated upper-class women. Wearing the sari below the navel doesn't always lead to exposing the navel. Sometimes the navel is covered with the pallu in a low-rise non-transparent sari. In some corporate in India, saris are required to be worn in an elegant manner avoiding navel exposure.
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