Consumers are facing a crisis of credible information about electronics such as HD Camcorders. An average consumer today feels bombarded with information. Marketing today has become an intrusion into private life.
(prHWY.com) December 27, 2010 - Norcross, GA -- An average consumer today feels bombarded with information. Marketing today has become an intrusion into private life. The trick manufacturers have been using is to provide excess information to the unsuspecting consumers who can make no sense of it and induce them to make the wrong purchases. So electronic goods like
hd camcorders where the selection should be based on features and technical superiority, consumers are forced to choose by brands. This is because if the labels were taken off, 90% of the consumers would not be able to make any value judgment about the product.
In such a scenario
camcorder reviews have come in as a welcome break. They are information for the consumer and by the consumer. There are camcorder enthusiast customers or experts who provide factual information and aid in decision making. Consumers off late have shown a lot of interest as 74% of the respondents in a survey said that they had read some form of review and that it was an influencing factor in their decision. But the same survey showed that customers do not place trust in any individual camcorder reviews. They would rather read a bunch of reviews before they decide whether they are reading an actual review or just press releases hidden as camcorder reviews.
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