K. FERNANDEZ & ASSOCIATES WINS ELEVEN INTERNATIONAL HERMES CREATIVE AWARDS
(prHWY.com) July 3, 2012 - San Antonio, TX -- Hermes Creative Awards recently announced winners for the 2012 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Local advertising agency, K. Fernandez & Associates won three Platinum, four Gold and four Honorable Mention Hermes Awards for work on TXU Energy, USAgencies, InsureOne, Bertolli Olive Oil, Carapelli Olive Oil, the San Antonio Humane Society, Germania Insurance and the City of San Antonio Solid Waste Management Department.
"Receiving so many International Hermes Creative Awards is such exciting news for our team, since we compete with thousands of agencies across the U.S. and globally, so it's very competitive," says Karla Fernandez Parker, President and owner of K. Fernandez & Associates. "At K. Fernandez & Associates we strive to produce the best creative for our clients and winning awards are wonderful validations."
K. Fernandez earned Platinums for the City of San Antonio Solid Waste Management Department's Baladas de las Bolsas de Plástico :30 Spanish Radio spot, InsureOne's Ring The Bell Spanish TV Campaign and USAgencies' English Ring The Bell TV Campaign, while the Golds were earned for the City of San Antonio Solid Waste Management Department's Let's All Get Recycled TV PSA and The Return of the Plastic Bags Web Video, TXU Energy's Illumina Spanish OOH Campaign and Carapelli Olive Oil's Mexico Consumer Website
www.carapelli.com.mx.
Winning Spots
In the Solid Waste Management radio spot, Baladas de las Bolsas de Plástico, two radio listeners have fun talking about a Plastic Bag Hits CD featuring songs in different Spanish music styles such as Norteño and Rock en Español. Each song clip has catchy and memorable messages about plastic bag recycling that will keep you singing long after the spot's over. View the spots at
www.changeisinthebag.org and click on the Press tab.
With InsureOne and USAgencies, the Spanish and English TV spots feature the Big Savings Bell. Every time a customer saves money on their insurance policy, they get to ring the Big Savings Bell. Each spot shows employees and customers alike, ringing the bell. The campaign was so successful; both companies enjoyed a 20% increase in year over year sales and the most in-store foot traffic in 16 years! View the spots at
www.insureone.com and
www.usagencies.com.
To view more of our award-winning work visit us at
www.kfernandez.com, on LinkedIn, Facebook and on Twitter: @KFernandezAssoc.
About Hermes Creative Awards
There were over 4,700 entries from throughout the United States, Canada and several other countries in the Hermes Creative Awards 2012 competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (
www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 179 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono. About 15% of the entries won the Platinum Award- the organization's top honor. Nineteen percent won the Gold Award. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at
www.hermesawards.com.
About K. Fernandez & Associates
K.Fernandez & Associates is a full-service, minority-owned Multi-cultural advertising and marketing services agency with prestigious national and regional clients. Headquartered in San Antonio, the Agency has garnered a reputation for integrated campaigns, effective grassroots programs, break-through creative, and results-producing marketing strategies. For more information please visit us at
www.kfernandez.com. (END)
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