CUESONGS LAUNCHES AFFILIATE PROGRAMME: 1ST PARTNERSHIP WITH YANTRA
- Launch of 'one stop' premium video production packages with audio - - New partnership selected as video and sound sponsor and supplier to the BRAVES awards -
(prHWY.com) July 6, 2012 - Newyork, NY -- CueSongs, the one-stop music licensing hub for online and digital media usage is delighted to announce a partnership with Yantra Digital Media, the creative digital agency, providing storyboarding, video production, 2d and 3d animations, as well as digital media. The affiliate partnership will offer premium video production packages complete with pre-cleared audio soundtracks from the CueSongs catalogue.

The premium video packages will include three different levels of service and quality, with CueSongs advising and supervising the music choice and Yantra Digital Media providing the full-service video production including story-boarding and animation effects. Prices start from £1,999 +VAT for an animated corporate film.

The partnership also sees CueSongs and Yantra Digital Media becoming the Sound and Animation Sponsor of the BRAVES, the Brand Video Awards, taking place on the 11th of July, organised by publisher C Squared.

As the Sound and Animation Sponsor of the Braves, Yantra Digital Media will be providing animated award scheme video segments and animated Braves characters, with CueSongs providing the overall Braves soundtrack as well as the individual sound tracks for each of the Braves characters.

Ed Averdieck, CEO of CueSongs, says: "Following on from our work with a number of big consumer brands and creative agencies to use our pre-licensed music, this is a natural next step to offer music choice and advice already at the video production stage. This is the first affiliate partnership we have done to broaden the reach of our clients and we are very excited to partner with Yantra Digital Media so that we can offer clients high-quality video production with iconic music in a convenient one stop service."

Yantra Digital Media CEO Gurps Nijjar comments: "I am proud to announce our partnership with CueSongs. Yantra Digital Media see this partnership as key in developing creative and engaging animations for our clients in many industry sectors. Animation with video has become a powerful tool for business' to engage with their target audience, and demonstrate complex concepts and a simple and easy to follow manner. CueSongs allows us to quickly search through a curated catalogue of commercial music tracks from known artists which complements the concept and atmosphere of each animation and video production we embark on. We hope the Braves characters and presentation at the awards highlight the strength of this partnership showing how animation and music can really engage with viewers."

Ivor Falvey, Commercial Director of C Squared says "The Braves has been created to set the standard in brand video. It's the first time such a global event has been put together, in testament to the increasing importance of video in the media mix and we're delighted to be working with the new partnership of CueSongs and Yantra to create the video and audio for the Braves show."


CueSongs, which launched in beta in January 2012, is co-founded by Ed Averdieck, formerly head of Nokia Music and OD2, and music pioneer Peter Gabriel.

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