(prHWY.com) August 1, 2012 - Panama City, FL -- Local Search Directories are increasing in prominence, and rightfully so. Google statistics show that an increasing number of local search results are coming up on Page 1, and a significant percentage of visitors are heading over to them, proving that local search is on the rise. In this perspective, Local Directories are becoming immensely popular as they bring together the best of everything within the region and visitors can find all pertaining local information at a single place.
One such new platform is thebestofbay.com, which serves the Bay region of Panama City, Florida. Unlike most local directories, this site doesn't follow the dull list-all-you-want layout, but makes it an interactive and enriching experience for a visitor to browse around. The site is beautifully laid out, and is very easy to navigate. Sections like Bay News, Things to Do, Local Events, Reviews from residents on local businesses, a section with local deals, and even a local TV & Radio guide make it worth a visitor's time.
According to the founders of the website, they wanted to create an engaging and interesting platform, which local residents would want to bookmark and come back to on a daily basis. To make sure of that, the site is constantly being updated with local information, and news on all local matters including those of the county government and the community. Also, since members can post reviews, the amount of content on the website is set to rise significantly once the site is actively launched.
There is also a section on the website where local businesses can advertise and gain prominent listings. Since the audience is mostly local Bay region, the advertising is quite direct and reaches the exact audience that the businesses focus on. There is also an option for local businesses to reach out to their target audience by means of exclusive deal vouchers, which the site puts up for download. Vouchers are an almost certain way of ensuring new customer registration, and to promote a new service in the region.
Google (and with it, the business of search) is going local, and websites like The Best of Bay are becoming choice destinations for the local populace to check out a business before trying it in person. If you're from the region, check out the website.
More information at
http://www.thebestofbay.com
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