Text Message Marketing for the Restaurant industry is having more than just a moment. All signs lead to this form of marketing revolutionizing the connection between business and consumer.
(prHWY.com) September 5, 2012 - San Diego, CA -- Text Message Marketing for Restaurant industry is having more than just a moment. All signs lead to this form of marketing revolutionizing the connection between business and consumer. Text messages are a simple, quick and direct form of communication. It has become the main way people contact one another - especially amongst family and friends. Businesses are starting to take notice of this, and savvy types are learning the best way to reach customers is to reach them on their level, in a personal way. Restaurants stand out as an industry finding success through use of this technology. It is certainly in their best interest to establish a loyal customer base. Restaurants do most of their best business through word of mouth - recommendations lead to celebration "go to" spots. Personalized attention turns into repeat business. There are many ways to be creative with Text Message Marketing campaigns, however here are four ideas to serve as a base.
The first is a "Giveaway" SMS campaign. This type of promotion is when something is given away, as a prize for purchasing something else. This would work especially well for a restaurant that is known for a dish in particular. For example a Burger joint - "Get a free side of fries with the purchase of two cheeseburgers." This isn't the ideal SMS campaign for every restaurant out there, but it definitely shows great results. People love a freebie.
The second is a "Spender" SMS campaign. This can work well for most restaurants, and there is definitely a range to consider here. This promotion allows the diner to receive a discount, but only after spending a certain amount of money. This is great for a restaurant that caters to business lunches, because it encourages larger parties to dine. Great for entertaining clients, or conducting lunch meetings. "Get $10 off when you spend $40 or more."
The third is an "Add on" SMS campaign. The promotion rewards a diner for adding additional items onto their order. This can work in many situations, from an upscale bistro - to a hot dog stand. "Receive $3 off your check with any salad added to an entrée." This is sort of like a combination of the "Spender" campaign, and the "Giveaway" campaign. This really provides the diner with value, with always goes over well.
The fourth is "Saver" SMS campaign. This would probably be the promotion that is the most commonly used. It works by applying a simple discount. This is a great way to drive traffic to a restaurant. With text, deals can be instant - therefore a restaurant can avoid slow days all together. "Show this text for 25% off your check!" A mobile coupon is always a hit, this works even more effectively with a redeem by date. "This weekend only."
Visit:
http://www.socialfuse.com/industries/restaurants/
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