Palladium wedding rings growing in popularity, according to online wedding ring specialist

(prHWY.com) September 26, 2012 - Birmingham, United Kingdom -- The popularity of palladium wedding rings is a recent phenomenon that looks set to continue growing according to online wedding ring specialist I Want Diamonds. Oliver Sutton confirmed this week "Palladium has grown in popularity for all jewellery but it makes for excellent and relatively cheap weddings rings so the current economic climate has perhaps added to the metal's popularity."

Mr Sutton added that any bride looking to buy cheap wedding rings will find a palladium ring means no reduction in quality. "Palladium is often referred to as 'affordable luxury'. It is great looking being bright and naturally white metal with a good luminosity. It is a light weight metal so makes for great rings and its naturally hypoallergenic so is great even for the most sensitive skin."

Palladium's qualities has seen it attract the attention of some of the world's leading designers with names such as Vivienne Westwood, Stephen Webster, Cartier Pasha including palladium in their watch or jewellery designs. Add other leading brands including Ulysse Nardin, Parmigiani Fleurier, Hublot, Montblanc, and Rolex and it's easy to see why palladium is jewellery's rising star.

The growing popularity of the precious metal was recognised in January 2010 by UK Assay Offices from January 2010. It is now a legal requirement for all Palladium jewellery weighing more than 1 gram to be hallmarked. The symbol for Palladium is the Pallas Athene, the Greek Goddess of War, Wisdom and Crafts, after whom the metal was named.

I Want Diamonds is a leading online retailer of quality cheap wedding rings, with all their wedding rings being handcrafted in Birmingham's historic Jewellery Quarter. The company sells wedding rings in gold and platinum as well as palladium, and many feature inset diamonds. The company has over 100 years experience within the jewellery sector and promises great value cheap wedding rings of exceptional quality backed by outstanding customer service.

Mr Sutton added "We never loose site of the fact that a wedding ring - no matter how much it cost - is an important part of the most important day in a couple's life and we do everything we can to make sure they have exactly the ring they want at the price they can afford."

To mark the growth in popularity of palladium the company offers rings in ten different styles, starting from just Â£280. For more details about the company and the range visit www.iwantdiamonds.com.

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