Google has unleashed yet another algorithm as part of a series of updates that are aimed at providing users with better search results and experience.
(prHWY.com) October 26, 2012 - Naples, FL --
10/26, Naples, Florida: Google has unleashed yet another algorithm as part of a series of updates that are aimed at providing users with better search results and experience. This time, Google's update, dubbed the "EMD update," focuses on ridding the SERPs of spammy or low-quality "exact-match" domains.
For years, SEOs have known the value of registering domain names that use exactly the keywords that a site is optimized for. For example, if a webmaster wanted an easy path to the top of the search results for the keyword "Roofing Dallas," he or she would attempt toregister the domain
www.RoofingDallas.com.
Exact-match domains have always had a hugely positive impact on rankings. Lucky owners of exact-match domains for highly-trafficked keywords have long enjoyed easy rankings and the wealth of highly-targeted
organic search traffic that results. However, for whatever reason, exact-match domains are often very spammy.
The majority of them lack quality content, and instead, are filled with keyword-rich,useless articles that look great to a search engine spider, but are useless to human readers. Owners of these websites monetize them with ads and affiliate links, caring only for the money and nothing for the user experience.
Now, with the EMD algorithm update, Google has revoked the long-standing ranking boostprovided by exact-match domains in an attempt to level the playing field, remove spammy websites from its search results, and yield an even more natural and semantic way of providing information through search.
What is Google's EMD Algorithmic Update? And how does it work? According to Matt Cutts through his tweet on September 12, EMD is set to "reduce low-quality 'exact-match' domainsin search results."
It's still early, but it seems that it's not intended to wipe the search results entirely clean of sites with spammy domain names. Rather, it's intended to keep the search results in check for anything that could ruin the user experience.
Furthermore, Danny Sullivan of SearchEngineLand wrote that Google confirmed that the EMD algorithm is going to be run periodically, so that those that have been hit stay filtered or have a chance to escape the filter, as well as catch what Google what might have missed during the last update.
It's clear that Google wants its search results to be natural and free of manipulation.What used to be one of the industry's most powerful ranking tactics is now something that could jeopardize a website's chances for search visibility.
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