For start-up and small businesses it takes a lot of charisma and money to get an effective amount of air-time on radio or television
(prHWY.com) November 19, 2012 - Florida, FL -- Florida Nov 19, 2012 - For start-up and small businesses it takes a lot of charisma and money to get an effective amount of air-time on radio or television. All new and small businesses need to be noticed to continue successfully. But, there are affordable ways to reach a wide audience and not break the bank. Ordering large format banners and billboard printing is one of the most economical methods to business promotion because the advances in technology have made their production much more efficient.
You see them everywhere. They are on roadsides, at train stations, on the tops of buildings; where can you go in your town or city and not see them? They beckon your attention. And, they work. When people pass by a well-designed banner or billboard they remember the ones that stand tall and stand proud.
Trade Show Banner Displays - Banners can safely be considered one of the most customizable options for promotion. They are made durable for indoor and outdoor use, can be hung horizontally or vertically, and can be used to showcase any information you want. Outdoor vinyl banners are ideal for promoting your products and services, as well as any limited engagements or sales. Add trademarks and logos for easy recognition by customers and potential customers.
Find supporting images that evoke a mood or tone of the book- don't be too literal. And don't skimp out on the image by using a tired piece of clip art or an overused sunset or beach. Sites like iStockphoto.com are great for finding high quality images that you can purchase for your cover.
People read left to right, top to bottom in the Western world. So, position your cover's elements in the appropriate importance. Sometimes you'll see novels where the author's name is at the top, but that's usually reserved for popular authors who can sell their books based on their names alone. The rest of us need to have the book's title sell for us, so it's usually at the top.
Think of your book cover as a billboard that's trying to attract the attention of drivers as they speed on the highway. Billboards usually have fewer than 7 words for a reason. Sometime long book titles work, but most of the time they're 1, 2 or 3 words.
Reduce your finished cover way down and give it the "thumbnail" test. Make sure it's easily readable when drastically reduced for display in online bookstores like Amazon or Barnes&Noble or in the Kindle shop. Also, if you're using your book's title for other online marketing, you'll be using a reduced version on Facebook, Twitter, your website and other platforms.
Billboard printing is perfect for providing contact information and new branch locations. They hit wide audiences on the sides of buildings and highways. Like vinyl banner printing they can be done in full color for a bright and captivating result. These should also be immediately interesting and unique because people stuck in traffic do not like to be bored by distractions. Spend the extra time on the design before submitting it to your printer.
Ordering these items is a breeze. If your company has an in-house graphic designer all you have to do is send in their design, set the dimensions, choose a coating, and any grommet placement. If you do not have an in-house designer you can contact the printer any discuss what you want featured. Customization is a breeze when you have high quality, full color printing at your disposal. You do not have to limit the designs so be sure you keep the content fresh.
About the Author:
Tradeshow Banners - Traditional Marketing was based on "Outbound Techniques" where brand and product information was pushed out from the company to the users frequently in very "intrusive" ways. Today Consumers use Caller ID, DVRs Do not Call Lists, Email Spam Blockers, etc. to block the intrusion.
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