Lexus Massachusetts owners enjoy MOG partnership

(prHWY.com) April 18, 2011 - Warwick, RI -- Many Lexus Massachusetts owners are enjoying the partnership of Lexus and MOG music network. Together these two companies are attempting to discover the next emerging indie artist while promoting the new CT 200h premium hybrid.

Your Boston Lexus dealership, Inskip Lexus, is excited about the partnership of Lexus and MOG. This music aggregator of over 1500 music websites has the mission to "Discover people through music and music through people." This company has encouraged the interaction of musicians and fans through blogs, shared music, and reviews.

Lexus hopes to reach different people who might be interested in their new CT 200h hybrid vehicle through their MOG partnership by sponsoring events and through branded digital content about indie artists and their music. Lexus VP of marketing, Dave Nordstrom, said, "Through the MOG platform we are able to provide rich content and engage potential customers through music and music discovery."

MOG and Lexus have a multifaceted and multimedia partnership. The campaign includes an "Emerging Music Discovery Experience," placement of Lexus' widget over the entire MOG music network, and placement of a camera phone readable QR barcode for MP3 downloads in Lexus ads in prominent music magazines. Lexus also sponsored the March 19th unofficial MOG party at the Austin, Texas South by Southwest Music Festival which featured a number of music acts.
Boston Lexus dealership, Inskip Lexus, is looking forward to sharing the results of the indie talent search with its current and potential customers. Lexus Massachusetts buyers who are interested in purchasing a Lexus CT 200h or any of the cars in Lexus' great line-up are welcome to visit Inskip Lexus.

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