Businesses are doing everything in their power to attract new customers to their place of business. One heating and cooling company in a small town in Washington is using what they hope is a conversational art piece to attract customers
(prHWY.com) December 20, 2012 - Seattle, WA -- Businesses are doing everything in their power to attract new customers to their place of business. One heating and cooling company in a small town in Washington is using what they hope is a conversational art piece to attract customers to their business.
"What we hope will happen is that people will see this unique piece of artwork on the side of the road", explained Randy Hill, owner of Mountain Heating and Cooling. "These people will see it, get out of their cars and take pictures with it. Hopefully those pictures will be spread all over the Internet and soon it'll attract customers to our business."
The unique piece of artwork that will be featured in front of Mountain Heating and Cooling will be a structure that incorporates a ductless heat pump. The idea is to incorporate a part of the business into the artwork so that people can readily associate the business with that structure.
"We want people to look at the item and know that it is Mountain Heating and Cooling", explained Hill. "If we used something like car engines or something else, people would think a car shop. So, we'll use a ductless heat pump that will be the center focus of the art structure."
The art structure is being designed by a great up-and-coming artist from the local community college. The artist plans on making the structure to be extremely tall and noticeable from the road.
"Our goal is to make a structure that will really attract people's attention", explained Thomas Wild, the artist in charge of the structure. "I want to make it the largest structure in the area."
Mountain Heating and Cooling had to apply for a special license to have the structure placed in front of their place of business. Even though it was used as advertising, the structure still needed to be approved by the city council.
"I don't think the city would have approved the application for the structure if it hadn't been for the unique angle of
having the ductless heat pump in the structure", explained Hill. "They realized I was trying to do something unique to draw in business and they wanted to help."
The structure is not expected to be finished for another six months. After it has been finished, Mountain Heating and Cooling plans on having an unveiling ceremony with specials, children's activities, and live entertainment.
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